Three ways to impress with point of purchase
Aug 17, 2017

Point-of-purchase (POP) displays are designed to catch a shopper’s eye, particularly at the place where payment is made. These displays allow products to be prominently positioned and thereby increase the probability the product will stand-out and be purchased. POP displays come in many styles and can be used in windows, on counters, suspended from the wall or ceiling. They may also be placed strategically on the floor, and in open and closed display cases.Three considerations for your point-of-purchase displays are:1. Make...