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Rules for the Ride
Apr 26, 2017

Being asked “What do you do?” is a great opportunity to deliver your value proposition to an interested audience. An “elevator speech” is a positioning statement that offers a brief synopsis of your company that you can tell quickly – much like what you could accomplish “between floors.”The experts give differing guidelines for crafting an elevator speech, but there are some basics that nearly all agree upon:Shorter is sweeter. The general recommendation is to keep it between 30 and 60...