Why Writing a Blog is Good for Business

Jul 21 , 2014

Blogging

A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Maintaining a blog on a weekly or monthly blog scares many businesses owners who may lack the time. However, publishing blogs is good for business and a way for you, as the entrepreneur, to showcase your knowledge and authority in a market.

If you are among the many businesses that are not sold on blogs, below we have put together a blog on why blogging is good for business.

Broaden Reach

The more that reader’s share, the further your blog, your brand and your business reach the population of the Internet. The more users your blog touches, the more that will follow the trail back to your business. The more consumers that follow the trail back, the more engagement your brand will see, allowing it to grow in popularity and size.

Today Readers, Tomorrow Customers

A reader stumbles across your blog about choosing for instance, the right lawn mowers. They find the article very informative and when they need to choose a business to purchase a lawn mower from, they are going to remember you. Having a blog can help convert readers into potential customers.

Optimize for SEO

In terms of search engine optimization (SEO) the more links that point back to your website, the more authority it gains. To Google, the search engine that basically owns the Internet, the more authority your website has, the more it trusts you. This trust leads to your page showing higher in the rankings (search results) on Google.

Virtual Networking

Think of the blog world as a networking opportunity. Instead of having to shake a bunch of hands and make small talk, you can filter through the millions of blogs online and find ones that relate to you and your business. From there, you can connect, by promoting another user’s blog on your blog (giving credit where it is due).

The Facts

If you still aren’t sold on the idea of blogging, we have some numbers to help support the importance of blogging as part of your marketing mix.  According to Omar Akhtar:

·      Small businesses with blogs generate 126% more leads

·      77% of internet users read blogs

·      Companies that blog generate 97% more inbound links

·      61% of internet users have made a purchase based on a blog