Why You Need a Great Elevator Speech

Apr 19 , 2017


You’re at a networking function, a social event or online in a social media group, and the question is raised: “What do you do?” Is there a better opportunity to deliver your value proposition to an interested audience?

Termed an “elevator speech,” the response is a positioning statement that offers a brief synopsis of your company that you can tell quickly – much like what you could accomplish “between floors.”

Fortunately, you don’t have to be a big business to make a big statement. Here are a few tips for getting your elevator speech off the ground:
  • Self-examination and discovery. Examine your brand. Ask yourself what’s unique about you. Then, research the competition. Do a truthful self-analysis of what you offer, where you excel and how you stand out.
  • Enlist the help of a professional. Hire a writer or get help from your marketing services provider. A third party can see the things you can’t see and help you to make a statement that focuses on benefits.
  • Test it. Practice the initial drafts of your speech with your peers, family and friends. You want the message to be clear, succinct and resonate with the listener. If the initial readings don’t help others grasp your brand essence, make some edits.
  • Expand on it. It’s possible that your tagline, website, logo design and even typeface can all be developed from your elevator speech. These tools can be influential in who you are and who you become.

What’s the good word on word-of-mouth (WOM) marketing?

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