Multi-Channel Direct Marketing Campaigns: 5 Dos and Don’ts
Apr 7, 2021

It's common for business owners to invest most of their marketing budget in only a few channels. However, marketing experts know the best way to target and engage an audience is by using various touchpoints. This is why multichannel marketing campaigns are so important. Econsultancy reported consumers reached through multiple channels spend three to four times more compared to their single-channel counterparts.  At the same time, Mashable reported 72% of consumers want to be engaged with an integrated marketing approach, but only 39% are receiving that. This means...

Mar 10