Branding

A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint...

Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners an...

For building brand awareness, one of the most effective tools is “swag” or logoed promotional products. According to a 2016 study by the Promotional P...

Not all companies have the ability to attract endless streams of customers based on their concept alone. For most business-to-business organizations, ...

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save you...

For many small to mid-sized business owners, answering the question, “What do you do?” can be a challenge. And the response can be a moving target, es...

Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an...

“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylo...

Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by de...

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and...

In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acqu...

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale ...

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invi...

Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. D...

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising mediu...

When was the last time a promotional piece made you stop and take notice? When people are bombarded with thousands of commercial messages every day, i...

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know t...

“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” repo...

If there’s a special event on your horizon, you’re probably planning on posting a promotional banner on a wall, ceiling, booth, tent, nearby fence or ...

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in...

A to-do list is designed to help people organize daily, weekly and monthly tasks so that they can devote their full time and attention to completing t...

Branding is a very important for all companies. Through branding, large and small companies can differentiate themselves from competitors and stamp th...

3 Elements of a Great Logo  You’ve done it! You have ventured into entrepreneurship. You have dedicated countless hours to building your company ...

Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices f...

Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of al...

It is safe to assume that branding is a core aspect to any business. It is crucial not only to get it just right, but to also ensure that you and your...