Branding

The past year brought a lot of unexpected challenges for businesses everywhere. While this wasn’t easy, it also gave companies new opportunities to st...

Traditionally we are used to handing out business cards at networking events, trade shows, or in meetings with clients as a way to connect them at a l...

Signage is an essential investment for any business, no matter their size. However, smaller companies usually have modest budgets to work with, and th...

Participating in a trade show can come with a long list of benefits for your business, ranging from meeting new potential customers to expanding ...

In the past, when there were fewer products offered, labels used to be simpler. While that worked back then, in today’s competitive landscape, product...

If you’ve decided to venture into entrepreneurship, this means you’ve dedicated countless hours putting together your business plans. Once you’ve comp...

When it comes to marketing, the last thing you want is to fall behind. The best way to keep up is to follow trend reports that stay up to date with th...

Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of ...

Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on p...

When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every ...

Business stationery says a lot about a company’s professionalism and legitimacy. It plays an important role in attracting and helping maintain clients...

With the increase of digital communications, new business owners may think stationery is no longer necessary. But even digital giants such as Google u...

According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Ps...

Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are inves...

Trade shows help you get your name out and find leads. These events are also opportunities to learn more about your industry and network with other co...

Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a goo...

Some companies spend thousands of dollars on billboard signs every year. While these are often effective, renting advertising space can get pricey. Ve...

If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company...

If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appeara...

Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate yo...

Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of th...

Today’s entrepreneurs don’t need to be told that building a solid brand for a company is essential to marketing success. What’s more difficult to get ...

If someone asked you off the top of your head to explain the difference between a logo and a brand, could you? If you’re in marketing y...

7 Ways To Boost Your Corporate Identity in 2019 Audit Your Brand Determine Your Unique Value Proposition Find Your Voi...

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a d...

Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts ...

Having a strong online presence is a critical component of a marketing strategy for most organizations, regardless of business size or industry – in p...

Autumn is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead o...

A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint...

Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners an...

For building brand awareness, one of the most effective tools is “swag” or logoed promotional products. According to a 2016 study by the Promotional P...

Not all companies have the ability to attract endless streams of customers based on their concept alone. For most business-to-business organizations, ...

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save you...

Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an...

“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylo...

Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by de...

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and...

In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acqu...

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale ...

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invi...

Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. D...

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising mediu...

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know t...

“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” repo...

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in...

A to-do list is designed to help people organize daily, weekly and monthly tasks so that they can devote their full time and attention to completing t...

Are you in a creativity rut? Need a spark to reignite your creative mojo? We’ve got the perfect blend of tips and tricks to get your creative juices f...

Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of al...

It is safe to assume that branding is a core aspect to any business. It is crucial not only to get it just right, but to also ensure that you and your...