4 Tips for Effective Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that starts with eye-catching, easy-to-understand signage, like custom window graphics.
With more than 82% of customers looking for local products and services online, and 90% of those then visiting a physical location, capturing people’s attention at the curb with a strong brand presence lets them know they came to the right place.
Custom window graphics do more than just convey your business name. They are often your first opportunity to inform, educate and advertise what you have to offer.
Think of your window graphics and other signage as silent salespeople. When done well, they announce sales and specials. They set expectations for the type of experience someone will have when they enter your location. They draw people in.
In fact, a study conducted by FedEx found that nearly eight in 10 (76%) people say they’ve gone into a store they’ve never visited before because its window graphics, signs or banners caught their attention. Additionally, three out of four consumers have told someone about a store based simply on its signage.
Conversely, poor signage can deter someone from entering a store. The same study found that more than half (52%) of respondents say they are less willing to enter a store if they spot misspelled or poorly-made signs.
So how do you make sure your window graphics get noticed?
1. Size matters. Readability is imperative to drawing in casual passersby. The larger the letters and graphics, the easier they will be to read. A general guideline is to have at least one inch (2.54 cm) of letter height for each ten feet (3.048 m) of distance from where someone will be reading your custom window graphic. If they are viewing your graphic from 100 feet (30.48 m) away, letters should be at least 10 inches (25.4 cm) high.
2. Less is more. Custom window graphics can’t tell your whole story, so don’t muddy your message with too many graphics or competing messages. Pick your strongest and most compelling message to share and then support it with continued messaging once people have entered your location.
3. Create contrast. A sign’s contrast directly impacts its readability and retention. Using similar colours for the background and the lettering can decrease a sign’s readability. If the background is light, the writing should be dark, and the opposite works as well.
4. Consider colour. The colours you use are part of your brand message. Use colours that mirror or complement the look and feel of your place of business. With custom window graphics, also consider how much direct sunlight will be hitting the graphics, as they can fade over time, changing the impact of your signage.
Almost seven in 10 (68%) consumers have bought a product or service because a sign or banner caught their eye. When done well, custom window graphics are an affordable and easily changeable way to encourage people to visit your location instead of your competitor’s.
Need assistance creating and designing your custom window graphics or other signage? We’re your nearby experts; we can help.
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.