Include Print in the Mix
With the growing need for automation and digital marketing, over the last five years businesses had moved their primary marketing away from print for the more luring digital media spaces.
There is no doubt that digital is the way to go when it comes to things like social media, blogging, a website and SEO. They are all must haves to any business. This being said, print is again becoming the choice of many businesses – not only for their stationery and regular business needs but also for the marketing needs – reverting back to the ole stand-by - direct mail, to help their business grow.
As many companies are realizing, there are viable reasons to keep print in your business mix and we have outlined a few below.
Vintage Is In!
Many may say that print is old and out dated, but vintage is very in right now! Anything that is seen as “old” can be new and exciting for a lot of the younger demographic. Not to mention, so much digital media crosses desks and homes every single day that it becomes a blur so it is refreshing to receive a direct mail card… it’s something that reaches more than just the visual senses, it reaches the touch senses and possibly even the smell sense.
Tangibility is Still Valued
There are groups of customers that still value good old tangibility. They like having the physical version of any form of information. This could include a business card, brochures, and yes, even newsletters! Tangibility is a feature that digital marketing just can’t deliver.
Given the choice, most consumers will choose the brand they recognize more. This is because of its familiarity and that is why having your brand visual in multiple media (digital, social, TV, radio and print) is crucial.
Create visibility Within your Markets.
Everyone is focusing on the digital side (as they should) but where is your competition? Are they in the magazines or your customer’s mailboxes? If they’re not, then that is where you need to make a touch point and why print could be crucial to your business. Make yourself stand out from your competition.
At the end of the day, digital marketing is very important to every business. As a good business you must have a great website and a solid social media strategy. Having said that, don’t turn your back at print. You’ll never know what kind of markets your missing out on!